Creative direction, Video production, Photography
mBrainTrain is a company that developed a fully mobile, wearable device for recording and analyzing electrical brain activity. Their breakthrough technology opened doors for many others that were previously constricted with highly controlled laboratory environment for brain research. Bulky lab equipment is not needed anymore, brain recording at home is possible using “SMARTING”. In order to present it to the world they asked us to make a video that conveys both instructions and possibilities of the system. Only 3 sets of “SMARTING” system existed in the world at that moment, one was at our disposal for a very limited time for video shooting purposes. With such tight schedule the pace was high and the script, storyboard, location and casting were done in couple of days. When video editing was done we continued with adding the graphics, visual effects and music.
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